What
is AMERICAN DESIGN?
We have a proven track record of creating successful
brand strategies through visual communication. Our
unique research process allows us to determine a
successful and effective visual marketing strategy.
We build stronger brands because we understand that:
I. No two products are exactly identical.
Therefore no two approaches to marketing can be identical.
II. Products don’t exist in
a vacuum. The ability to instantly communicate the
value of your product with the world is the prime
and first objective of any visual marketing.
III. Creativity is NOT guessing.
We start the creative process AFTER a thorough analysis
of both: the product and market as well as the social
environment/target group.
We come on board at all stages
of a business venture:
...in the very beginning
Many times we are hired before an idea even has a brand
name. We then help build the business from the ground
up and use our unique testing process on positioning
the product optimally in the market.
...when you're in need of a “Marketing
Makeover”
Often we get the call when a project is stuck with
it’s current messaging. There are not enough
clients, the business is not performing at peak levels
and it has been determined that the business needs
a Marketing Makeover.
...anytime "viusal assets" are needed (print
and web design)
In between projects we are available to design ads
for small businesses as well as larger corporations
and product launches, usually when they have reached
capacity on their internal production capabilities.
While designing for web and print are our core business
we believe that the technical execution of
design for print and web are rather commonplace (who
doesn’t know someone who can quickly create a
cheap website?) At least the technical need of having
the right equipment is no longer a factor since everybody
has computers capable of designing great designs. We
believe it still takes the skilled eye of a professional
and –more
importantly – the
vision of a marketer to create an image that instantly
communicates a products’ functionality, inherent
advantage or lifestyle value.
...our clients hire us for
our ability to instantly communicate their message
visually and answer the Two Questions(TM) your client
asks him or herself when they go to your site or
see your product or advertising for the first time:
1. What is this?
2. Is this for me?
Answering these questions visually within the first
3 to 10 seconds is our
trademarked approach to visual marketing. We would
love to help you answer these questions for your customers
with our designs and tell you more about our approach
to branding.
Please contact us at sales (at) americandesignco.com
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