Many authors believe that what is inside the book is more valuable than what is on the outside of the book. The discussion about this can get emotional or philosophical. Either way I feel that it’s not necessarily about making the book “look good” that makes people want to buy it.

But we have seen time and again that it’s the title and subtitle of the book along with a visual trigger of what people will experience from buying the book that makes a publication a successful seller. And we have also seen the absence of the right composition of these factors result in unsuccessful books.

The "visual trigger" – like all visual marketing – needs to be instantaneous to be effective. People know, for instance, that they are looking at a Country Music CD just by glancing at the packaging quickly. The same goes for Rap and many other musical styles. In the publishing world people need to see instantly, which category a book is in or at least whether it is fiction or non-fiction they are looking at. The cover is a bad place to keep them guessing.

But just as important for us is this: Does the book make the author proud that he wrote it? Can he hand this to family and friends and KNOW that they are impressed with his achievement? Could he place this book in a major book retail chain and have the book look as good or better than the other books presented there? Can he send his book to media and have it viewed as a major book release?

The authors of the books we design and the musicians whose CD’s we packaged can answer yes to these questions.

Please click below to see a few examples of our work: